Yes I know, salespeople have a bad reputation. But that is only because of some terrible "professionals" that are untrained and unethical. It has happened to all of us. Being in a situation where a bad salesperson has gotten your confidence only to take advantage of it. But hasn't that been the case for some bad doctors? Or politicians? Or technicians?
This shows 2 things:
- Criminals and bad people are in all professions. It doesn't matter what the card says on it, if you are unethical, it will show and ultimately the market will flush you out.
- Everybody sells. Every time, everywhere. Most people think of selling as an innate ability but the truth is that it is a trainable skill. The most important aspect of it is it's ethics. If you have the best interest of the person you are dealing with in mind, then all you need to do is train the skills to help him reach a decision that is good for HIM!
So I know that each and every person that I meet has a bad story with a salesperson, or just a person, and my first priority is to have his or hers interest first. That's how trust is built.
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